Beyond our logo, color is the most recognizable aspect of our brand identity. Colors have been selected through our research that reflect our innovation, leadership and discovery spirit. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive IDVN brand.

Our color palette is made up of two layers: primary and secondary palette. Communications should lean heavily on the primary palette, but may use the palettes to keep layouts from becoming too stale or one-dimensional.

Our primary colors are French Royal Blue and Amber Gold. Layouts should lean heavily on these colors, mixing with the other palettes for color schemes that are complementary and balanced.

These neutral hues pair perfectly with the primary palette. Due to their subdued nature, overpowering the primary set is less of a concern. Use them as supplementary colors rather than as dominant colors in layouts and materials.