Profile – Tiếng Việt
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Profile – Tiếng Anh
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Investment Guideline 2020
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Branding & Logo Presentation
Tháng 08.2021
Logos
It’s important to have a versatile logo system that can accommodate a range of applications. To account for this, a number of color options have been created. These are the only approved versions of the logo.
Whenever possible, default to the full color versions. Pantone, CMYK, and RGB versions exist, so use the one that’s most appropriate for the application.
Please refer to the link below for a complete Logo Usage Guideline.
Color Palettes
Beyond our logo, color is the most recognizable aspect of our brand identity. Colors have been selected through our research that reflect our innovation, leadership and discovery spirit. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive IDVN brand.
Our color palette is made up of two layers: primary and secondary palette. Communications should lean heavily on the primary palette, but may use the palettes to keep layouts from becoming too stale or one-dimensional.
Primary Palette
Contemporary Colors
Our primary colors are French Royal Blue and Amber Gold. Layouts should lean heavily on these colors, mixing with the other palettes for color schemes that are complementary and balanced.
Royal Blue
#002395
Amber Gold
#fbb03b
Secondary Palette
Neutral Colors
These neutral hues pair perfectly with the primary palette. Due to their subdued nature, overpowering the primary set is less of a concern. Use them as supplementary colors rather than as dominant colors in layouts and materials.
Fonts & Typography
Heading Font
Playfair Display
Aa
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Primary Font
Fira Sans
Aa
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Secondary (Web font)
Roboto
Aa
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